Updated: Nov 20, 2022
You think you know your target audience. You're confident in your ability to communicate with them and you think you have a good handle on what they want. But you're still scared to post your morning bagel because you're afraid they won't relate.
I get it. I've been there. But I'm here to tell you that you're wrong. Your target audience will totally relate to your morning bagel. In fact, they'll probably be interested in hearing all about it.
We all have our insecurities when it comes to our work. For some of us, it's impostor syndrome, for others, it's simply a fear of not being good enough. But when it comes to our businesses, these insecurities can be crippling.
One of the biggest fears we have is that our target audience won't relate to us. We think that we have to be perfect, that we can't show any flaws or weaknesses, because then our customers or clients will see us as unprofessional.
This fear can hold us back from putting our best foot forward and can prevent us from taking the risks that we need to in order to grow our businesses.
So, how can we overcome this fear?
First, we need to remind ourselves that our target audience is human. They have the same flaws and weaknesses that we do. They're not looking for a perfect person to do business with, they're looking for someone who they can relate to and who they can trust.
Second, we need to be authentic. When we're authentic, we're relatable. We're showing our customers and clients that we're just like them, that we're fallible and that we're approachable.
And third, we need to be brave. We need to be brave enough to put ourselves out there, to take risks, and to show our customers and clients that we're not afraid to fail.
You're not the only one who's scared to post their morning bagel. In fact, most people are. But that doesn't mean you shouldn't do it.
Your target audience will appreciate seeing that you're just like them. You're human and you have fears and doubts just like they do. But you're also brave enough to share your morning bagel with the world. Just don't be afraid to experiment and try new things. Your audience will appreciate your willingness to try new things and they'll be more likely to follow you because of it.
So go ahead and post that picture. You might just be surprised at how well it goes over.
So, if you're scared to post your morning bagel because you think your target audience won't relate, remember these three things. They're human, they're looking for someone they can relate to, and you need to be brave.