When people talk about making money selling candles they often forget to tell you that the only thing making you five to six figures is your individuality. This starts with your brand and product idea. I will give you an idea...
The first thing you need to do is create a brand story. When we first started out, even though we had an idea of how to create a brand story, we weren't fully invested in creating a story. Once you have a story, you have an idea of who you are targeting. When you target people based off what they like and not who you are as a brand, you are essentially saying I just want customers & not people interested in my brand.
That's why we get people who lose interest so fast because even though they like your products, they just don't see your value. It might not matter now but 2 years down the line, you start wishing you had supportive customers who can pop by and say I really love your content, just shared this with my best friend." but if you like hearing crickets that's fine but I found that to be very depressing. To post everyday and get zero engagement. I have way more engagement recently because we changed our content approach to be more ourselves.
That's the other thing, you have to show up as yourself. if you like marble, start looking into marble candle jars. Make your candles stand out from the rest by using unique and eye-catching packaging. This will help you attract attention and boost sales. Your product is a representation of your brand and your brand is a reflection of one of the things that make your soul happy; don't be afraid of being unique. That's the first thing that makes you stand out.
I know you have identified your target audience. What type of information are they looking for? What are their interests? Once you have a good understanding of your target audience, you can begin creating content that is tailored to their needs. If you are still struggling with finding a specific target audience I highly recommend the $49 Wealthy AF bundle. *shameless plug*
Next, you will need to determine what type of content will be most effective for your business. Will you create blog posts, articles, or even videos? Once you have decided on the type of content you will create, you can begin creating it.
Here's a brand story idea for a candle business meant for home decor:
"Turning a house into a home."
It's the little things that make a house a home. The way the light hits the living room in the morning, the sound of the rain on the roof, the way your favorite chair feels when you finally sit down at the end of a long day. These are the things that we all cherish about our homes, the things that make us feel safe and secure and loved. And for many of us, candles are a big part of that. Candles have a way of instantly making a space feel warm and inviting. They make us feel like we're surrounded by people who care about us, even when we're alone. And they remind us of the good times we've had in our homes, the memories that make us smile. When you buy a candle, you're not just buying a product, you're buying a piece of yourself. You're buying a memory, a feeling, a moment in time.
How to use feng shui principles to create a more creative and inspiring home.
How to decorate your home office to inspire creativity
How to create a space that is both inspiring and calming
How to create a creative space on a budget.
How to ease the mind for creativity: relaxation techniques, music, nature, and more.
How to make your bedroom a sanctuary for creativity.
The reason why many of us are uninspired is because we have neglected making our house a sanctuary that caters to our emotional and mental needs, therefore instead of loving our homes and appreciating the little we have, we are always fighting with it. Showing people how to enjoy everyday luxuries like candles and a good cup of tea > begging people to buy cute candles.
Whether you're looking to refresh your content strategy or start from scratch, Relearning Content has the almost-perfect ideas for your brand. Our collection of well-curated content ideas covers everything you need right now from interactive brand story ideas and engaging captions to bio examples and unique blog heading ideas. No matter what your content goals are, you'll find the right spark for your creative mind right here between the flame. It's not all about the candles! Sure, candles are important, but what's even more important is how your customers use your candles.
Our new candle content ideas ebook has a short list of brand story ideas, bio examples, caption and video ideas for you, to speed up your creative process and help you come up with better content strategies and ideas. Stop worrying about the candles (they will sell, you have great taste!) and start focusing on how your customers can use them to make their lives better.
With our new ebook, you'll have the ideas and inspiration you need to create content that resonates. Creating a content strategy requires you to spend at least 2 weeks as a beginner, creating different mood boards and brainstorming different concepts or themes, I find it to be a good way to ease into learning more about your business and what more you are willing to offer.
Are you ready to change the way you think of content? Can't wait to see you light up the world with your creativity
Let's get into the numbers later, I just wanted to pop by and give you an idea to think about.