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Your content needs to burn a hole in your customer's heart, not your pockets...

Updated: Nov 15, 2022

This might be like your 20th post on IG in 2 weeks and what happens when you can no longer afford to create and post content online? I mean, it's definitely something to talk about but today we talk about content ideas you can create and promote all the time, like every single day without boring your target audience to ashes. Now imagine if you posted one reel and have that reel make you $10K in a month...

You do not build a successful business from just having an online presence. You have to focus on building a solid human connection before you focus on making money. When you have a solid connection with your customers, you're never ever going to fail. It's no secret that having an online presence is essential to building a successful business in today's day and age. But what many people don't realize is that simply having a website or social media account isn't enough. When you have a strong connection with your customers, you're much more likely to succeed in the long run.

Why? Because people do business with people they know, like, and trust. And if you can build that kind of relationship with your customers, they'll be much more likely to support you and buy from you again and again. Your customers will be loyal to you and will always come back for more. Building a strong human connection is not easy, but it's worth it. It takes time, effort, and dedication. But, in the end, it's worth it because you'll have customers for life.

When it comes to candles, it's all about the vibe.

It does not have to be about your candle everyday, but when you are selling a vibe, you want to make sure people understand what your product is intended to do. I am giving you a task, go on TikTok or YouTube and look at different types of lifestyle videos. You will see a day in the life or how I make my coffee and some people can be seen lighting a candle at the start of the video or you can see that they have a candle lit throughout the duration of the video. It really makes a difference when you are selling, you’re not just saying “hey here is a candle, buy it.” You are suggesting that your candle can complete their day/life and it will be a part of their routine whether they are having a good day or bad day.

First, you will need to identify your target audience. What type of information are they looking for? What are their interests? Once you have a good understanding of your target audience, you can begin creating content that is tailored to their needs.

Next, you will need to determine what type of content will be most effective for your business. Will you create blog posts, articles, or even videos? Once you have decided on the type of content you will create, you can begin creating it.

The how is for you to brainstorm, make sure you create content that is very brief and straight to the point therefore if you are focusing on one point like how to use candles to relax and unwind, think of the way you use candles to unwind, you probably do not use candles as the main focus but it does complete the overall ambiance. focus on different topics for different videos like for example:

  • Top 5 bath bombs for a relaxing bath

  • Top 5 bath tub set ups that just make sense

  • Top 3 red wines for a great bath time

  • Top 3 shows to watch when you are taking a bath

  • Top 5 bubble bath products to avoid

I want you to take each idea and brainstorm the hell out of it, then check; what idea can you implement?

It's not all about the candles!

Sure, candles are important, but what's even more important is how your customers use your candles. Our new candle content ideas ebook has a short list of brand story ideas, bio examples, caption and video ideas for you, to speed up your creative process and help you come up with better content strategies and ideas.

Stop worrying about the candles and start focusing on how your customers can use them to make their lives better. With our new ebook, you'll have the ideas and inspiration you need to create content that resonates.



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