An 11-year failing champion's checklist for building goals that survive imposter syndrome and of course the economy. (Buckle up, it's a masterclass and it is LONG) I’ve been a business owner for 11 years and counting, so I have had my fair share of planning and failing, and also setting goals and failing. Basically I’ve failed more times than I’ve won. So much so, I don’t flinch anymore. Failure is just another Tuesday. So, through my all my failures, (I'd rather call it exp