When creating content for your ecommerce site, it is important to target your audience. This will help you to create content that is relevant and useful to them. One way to target your audience is to consider the type of ecommerce site you have. For example, if you have a clothing store, you might focus on providing information on fashion trends and how to shop for clothes. If you have a store that sells home goods, you might focus on providing information on how to decorate your home and advice on purchasing home goods. Another way to target your audience is to think about what topics they might be interested in.