You are probably thinking, “why are colors so important?”
 
Colors are important because they play a huge role in creating visuals. Not only are they what catches the eye but also colors create different human responses.
 
Colors are psychological. Therefore they are intentional. People don’t choose a color because it is pretty but because they hold a meaning and they invoke a feeling.
How can you make colors work for you?
 
Colors don’t always mean the same thing to everyone.
 
Blue could mean calmness to some but an ocean or water body to others.
 
If you want to make a long-term impact in your business, grab this workbook to find out more about colors.