Did you know that the global handbag market size was USD 47.57 billion in 2020? The market is projected to grow from USD 49.63 billion in 2021 to USD 78.46 billion in 2028 at a CAGR of 6.7% in the 2021-2028 period. (Info: fortunebusinessinsights)
It takes a lot to sell a handbag from your own brand, firstly you have the MOQ of 200 pieces for custom logo, a bag start from $17 to $50, depending on the design and specifications.
Then you have to take content and market this bag to make sales. It's a cycle you can definitely handle if you love selling handbags. Principles stay the same even when the product changes.
Create content for your handbag. Start by creating different outfits your handbag can be worn with, put that on TikTok, Youtube and Instagram. The right hashtags and the right content will get a lot of traction even without running ads.
Now imagine using that same algorithm and data to run additional ads. Let me explain, if you own a brand and you're selling handbags, you have to create engaging content to help your potential customers visualize your product in their lives.
So let's say you created a video saying "5 Fall Outfits That Just Make Sense" and turn it into a series of different fall outfits featuring your newest handbag.
These types of content already have great engagement for any type of business in the fashion industry. You've collected data, and people save posts and send them to friends or family. When you run an ad with content, you're no longer talking to strangers, your ads will show to people who have liked and commented, people who've sent that post to friends and family, and if you save something, your friend sees the post on your explore page. With organic traction, it makes it easier for your ad to do very well.
Other cool ideas include
Provide member-only access to your latest collections.
Create loyalty programs with a wide range of benefits like:
• Exclusive discounts for pre-orders
• Personalized products
• Member-only access to limited edition products, information, or events
• Offer tiered memberships to unlock specific rewards based on spending habits, charity donations, or the number of times they visited your webshop.
• Offer VIP experiences like access to pop shops, yoga workouts, spa dates and private dinners
• Cater to specific niches: people who like bold colours vs people who like neutrals
- Our vendor is located in China.
- The price Range is between $17 to $50 depending on design and pieces ordered.
PU Leather Handbag Vendor
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