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How to create content that solves your audience’s problems

The fastest way to grow your audience is to provide them with content that solves their problems. That’s right, the best kinds of content are those that directly address a question or problem they’re having. It can be a question, it can be a pet peeve, but whatever it is, you need to make sure that it’s not just something you want them to know about; it needs to have value for them personally as well.

In this post I'll show you how I built a business that earns over $300K thanks to sharing great content.

Section 1: The Problem-Solution Hook

Section 2: Find Your Audience's Problems

Section 3: Create Content Around Those Problems (and give them answers!)

Takeaway: The fastest way to grow your audience is by providing content that solves their problems! It's not only helpful for them but also gives you an opportunity to add value—both of which will make people more likely to come back for more from you in the future.

While this may seem like common sense advice, not everyone follows through on it because they don't know how or where to start. That's why we're going over everything here today! If you're ready then let's begin...

In this article I will discuss how content can be used to solve specific problems for customers.

Content is a tool for solving problems

Content can be used to solve specific problems for customers. In this article I will discuss how content can be used to solve specific problems for customers by:

  • Creating value

  • Building trust and relationships between you and your audience

  • Selling products or services

We will cover a different approach and state four principles that are useful in creating content that serves a specific purpose.

You need to know your audience, purpose, content and call to action. Let's go back to the example of a physical yoga studio. If you're a yoga teacher, then it makes sense that you would want to provide information about your classes and services so people can sign up for them in real time through an interactive form on your website. This is what we call "a clear call-to-action." Your goal is for people who are interested in learning more about the classes and services offered by this yoga studio business; you want those visitors coming from Google searches or Facebook ads to sign up for their next class as soon as possible (i.e., immediately). You want them having an amazing experience at this particular studio so they'll come back again—and again! But first you have some work ahead of yourself:

  • Know Your Audience: What kind of person visits our site? What do they expect when they get there? How do we engage with them? These are all important questions here because if we don't know these things about our audience then how on earth will we write something valuable for them? It's impossible! And let me tell ya; when I say "we" wrote something valuable...I mean WE WROTE SOMETHING VALUABLE!!

The goal of the article is to give you practical tips on how to create good content that has a positive impact on your customers.

The goal of the article is to give you practical tips on how to create good content that has a positive impact on your customers.

I'll be talking about how you can use content to solve your audience's problems, and then I'll show you how to use the content you create for them.

The first thing you need to do is understand the problems that your audience has. This will help you create better content, and it will also make it easier for you to put yourself in their shoes when writing.

The key takeaway is the realization that good content comes from knowing your audience and solving their problems.

As our friend and content marketing expert, Joe Pulizzi, says:

>“Content marketing is all about engaging.”

In this section, you learned how to create content that engages your audience. You also learned how to create content that solves problems for your audience because solving problems is the secret sauce of great content!


If you’re in the business of creating content, you know how challenging it can be to develop ideas that your audience wants to read. The key is to understand what your audience cares about and find topics that are relevant to them. Then, once you’ve identified these pain points, brainstorm ways that your company or brand could provide solutions—and write down as many ideas as possible!

After all, the more content ideas you have on hand, the better chance there is for finding something that resonates with readers. Plus, writing out those initial thoughts helps get your creative juices flowing so when it comes time for actually writing up blog posts or other pieces of content (or even just thinking through plans), they don’t seem so overwhelming anymore..


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