If you're looking to get into the haircare business, but don't have much money to spend on marketing your product, you've come to the right place! These days, there are a ton of ways to market your own haircare products that don't require any cash at all (other than what it takes to buy the ingredients).
In this article, I'll share some of my favorite methods for promoting my product without spending a dime. Some require some start-up costs, but many of them can be done for nothing or almost no cost at all. In fact, if you're willing to put in some work researching how these techniques work and testing them out on a small scale first (before scaling up!), there's no reason why you shouldn't be able to promote your own shampoo or conditioner without having any budget at all!
What are the pros of using a social media site like instagram or twitter as your main site?
I'm going to go ahead and assume that you already have a website and have been using it as your main marketing platform. If so, then this section is for you. If not, then please subscribe to our mailing list to find out when our next website course will be.
As far as pros go:
Social Media Sites are free (or very cheap).
They are easy to use and set up.
They are easy to maintain once they're up and running.
They have a large reach across the world - hundreds of millions of people are using them every day!
Their audiences are often more relevant than any other channel out there because they're looking specifically for content related to their interests (i.e., hair care).
Do you need to make your own products or can you buy them from somebody else?
You can either make your own products or buy them from a manufacturer. If you decide to make your own, it's important to remember that you'll have to invest in the supplies and equipment required for creating the product. Then, once the product is ready to sell, you'll need to get packaging designed so that customers know what they're buying. I usually get my recipes from Whole Elise on YouTube or Humblebee's Blog
On the other hand, if you choose to purchase products from a manufacturer instead of making them yourself, there are still some significant costs involved with this option—you'll still have to invest in packaging design and marketing materials as well as shipping. The benefit here is that these expenses will be much smaller than those associated with producing everything yourself (and potentially not having any inventory). If you need a reliable vendor, you need out vendor list ASAP.
What is your ideal customer like? Does age, location, gender matter?
The first thing to consider when determining your target audience is their age, location and gender.
Age: What age group do you want to focus on?
Location: Do they live in a big city or a small town? What's the climate like where they live? Do they have easy access to public transportation? These factors could affect how often they need haircare products, what their budget is, and what type of product might be most effective for them (for example, if someone lives in an area with low humidity but has coarse hair that dries out easily).
Gender: How many men are part of this ideal customer base? How many women are part of the ideal customer base? If there are more men than women, then perhaps your brand could focus on providing solutions for common male problems such as balding or thinning hair by incorporating natural ingredients like saw palmetto extract into a shampoo formula. If there are more women than men buying into your brand’s message (which sounds unlikely), then perhaps it would make sense to include some kind of calming properties in whatever product line you decide on so that consumers can relax after washing their hair—and who doesn't love getting pampered every once in awhile!
What is your budget for this business? Is it something you want to turn into a full time gig or just a side hustle?
Another thing you need to consider is how much money you have available to invest in your business. The great thing about the internet is that it’s full of low-cost, high-impact marketing opportunities. However, if you don’t have the cash on hand to cover those costs up front, then this could be a major obstacle in getting started.
If your budget is very limited (less than $1k) and want to start a side hustle or just experiment with some ideas before committing yourself fully into creating an online business, then I would recommend starting with one of these options:
- Pinterest ads – These are one of my favorite ways for newbie bloggers and entrepreneurs who are just starting out because they allow me to set up campaigns quickly without spending much time or money upfront! Plus there are several types depending on what type of audience I am trying reach which makes them super easy too use when building out any kind of online business!
- Facebook ads – These are another great option for newbie entrepreneurs because Facebook has a ton of targeting options that will allow you to get in front of the right people within a specific niche. Plus, it’s easy to set up campaigns and see how they perform before spending any money!
- TikTok is also a game changer for small businesses.
How much time do you have available to dedicate towards this project? What will you do if something comes up and you can no longer devote as much time as expected?
It doesn't matter who you are, what your background is or how much money you have. If you have a good idea, there's no reason why you can't get started and make it happen. The most important thing is that you do it with passion and purpose.
You should be prepared to spend at least 2 hours per day on your business – but if this isn't possible, don't give up! You might only be able to invest 20 minutes each morning before going to work or school – but if it works for your schedule then that's fine too!
How much money do you need to make in order to break even with all costs associated with running the business (i.e., taxes, rent, supplies etc.)?
It's important to have an idea of how much money you need to make in order for everything to break even. In order for that number to be true, all your costs would have to be covered. This means that if it took $1000 worth of supplies and labor for you to make 100 bottles of hair care products (not including taxes), then in order for a product to be profitable you need to sell it for anything between $25 to $75, depending on your branding. This means, if you sell 100 bottles you are making $2,500 to $7,500. The more you pay attention to detail and content the more you will sell and the more you can charge.
You can start your own haircare product line with less than $1000 and have customers begging for more
You can start your own haircare product line with less than $1000, and have customers begging for more.
You need to know your target market. Do you want to sell to people who live in large cities, or do you want to focus on suburban areas? Once you've figured out your target market, it's time to start building them up by taking advantage of social media platforms like Facebook and Instagram.
You'll need a website where people can order online or view testimonials from previous customers; this is where they'll find out what makes your products so great! Make sure that the font size on your site is easy-to-read as well—it will help make sure all potential buyers get the message loud and clear: "I want these products." That being said...
$350 goes to registration
$150 goes to website hosting a
$150 goes to social media content, marketing and instagram promos
$350 goes to your first set of inventory.
If you’re looking for a little inspiration or just want to start your own haircare product line with less than $1000, then this article is for you! If you want more information about how to get started with your own line of products, check out our ebook, How To Sell Haircare. We have everything from advice on how to sell your haircare products as a newbie all the way through marketing tips and tricks.